Pay per click advertising, more popular as PPC, refers to the Search Engine Marketing (SEM) method that asks you to pay a charge each time somebody clicks on your site from an advertisement you have put in a search engine’s results. The greater you agree to pay per click for a particular keyword and the more effective is your advertisement, the higher rank your website will gain in the paid search results. Pay-per-click advertising is an effective strategy to rapidly attract targeted traffic to your website. Popular search engines like Yahoo, MSN and Google provide pay-per-click advertising on their SERPs (search engine result pages). Smaller search engines also display sponsored advertisements from one of the popular search engines on their search engine result pages as well. Pay Per Click programs will become more competitive and more costly in the coming years. Thus, no matter how overpowering and complicated the process is, it is extremely critical to have an effectual pay per click management scheme in place.
We offer effective solutions for Pay Per Click marketing. Our search marketing team uses array proprietary automated tactical tools to administer, optimize and promote Pay Per Click campaigns. We are mission-oriented and centered on formulating mutually-beneficial Pay Per Click campaign management for our customers. Our expert team has been efficiently managing large number of PPC accounts since 2002. Our proven PPC bid management technology helps us to expeditiously handle and optimize campaigns with more than 500,000 keywords, multitudes of regular bid changes, and huge sum of money in monthly search spend. Our proprietary procedure is designed to suit the requirements of customers with large, complicated campaigns, searching for automated solutions and a long-term partner to yield high volume, ample traffic, which changes into sales.
Our PPC Process begins with gathering client’s requisites. Our team of expert professionals shall consult with you to find out your primary objectives. The total information accumulated during the discussion phase is used as reference for deployment of the project.
In this phase we make a thorough analysis of your website, its competitors, earlier PPC campaigns for your website (if any) etc. in terms of keywords that were used for PPC advertising, average CPC, bids, positioning, etc.
Based on the requirements we devise a complete PPC strategy. It includes,
Campaign Structure -We shall optimize and formulate a detailed campaign structure that is easy to manage, increase CTR or Click Through Rate and easily recognize negative keyword groups.
Keywords Research - We will examine the keywords to identify the most popular ones and to reveal the lower costs for niche terms as well. Long tail keywords are considered for lower CPC’s.
Ad Copy Creation – We devise for you an successful and call to action ad copy that allure your visitors to click on your ad. Increased CTR’s increases the probability of high number of sales.
Website Landing Page Design & Optimization – We ensure that the page to which your ad leads your PPC traffic to, is designed and optimized in such a way that increases conversion rate.
Once the PPC strategy formulation is made, we move on to activating your account such that your ad starts running. Soon after this, we move on to the monitoring phase.
The real job begins when your ad goes live. Our team continuously monitors the performance of the campaign on diverse constraints such as Split Ad Testing, where we create several variations of the ad to run against each other which would help to determine the most effective one. We also tweak the campaign at different levels like adjust the bidding to determine the best and most profitable position for each of your keywords. All these strategies result in enhancement of the overall performance of the campaign.
Our Pay Per Click advertising services can help you in the following ways:
Pay per click advertising provides paid placement on the Google, Yahoo and other search engines. As soon as your keywords are selected, your pay per click campaign starts. This aids your site to instantaneously view placement in the sponsored link section and enjoy immediate visibility resulting in an increase in the web traffic. This is a great procedure by which you can enjoy instantaneous results specifically for those sites that have yet to acquire traction on the search engines.
Pay per click management campaigns enables advertisers to bid on the particular keywords that will offer them the targeted traffic. As soon as the keywords are used in a search, the site is placed on the top of the search Engine Results Page or across the sidebar.
When specific keywords are inserted into a search, the search engine offers results accordingly. Companies who have bought positions through a pay per click advertising campaign will stay in that particular position irrespective of what organic search results are offered on the page. Thus, even when the browsers look for other results, your advertisement remains in place offering you a “billboard” that all the time proceeds the branding of your company and constantly attracts targeted web traffic.
Pay Per Click Bid Management campaigns are designed in terms of their pricing for keywords and position in the search engines. This enables customers to effect incremental changes as per their budgetary rules and restraints.
Scope for market research:
A Pay Per Click campaign enables advertisers to bid on the keywords which they desire to apply for their campaign. In case the advertiser possesses a specific service/ product they wish to declare, keywords can be altered accordingly in a type of online PR campaign. Examined by the site traffic that is yielded by these keywords, advertisers can measure consumer interest.
With popular search engines like Google now-a-days utilizing a good score, Search Engine Optimization serves a greater part in your Pay Per Click Program. Google utilizes the quality score to find out what your bid will cost - probably more than the individuals that rank more than you if you do not select to add quality web content and do any required website optimization.